Our Vision

Town centres across the UK face a number of complex challenges – from changes in the retail sector and people’s shopping habits to post-pandemic changes in the use of office space and the rising cost of living.

The Corporate Strategy (2025-2035) sets out a vision and objectives until 2035. The vision for 2035 is to achieve a more sustainable economy for all, where our natural environment, people and businesses are thriving. The Corporate Strategy outlines objectives to achieve the Council’s vision including:

• A Healthier Rugby- bringing together our residents through cultural festivals and community events; and
• A Thriving Rugby - create a thriving town centre with a mix of retail, leisure, residential and community spaces as well as attracting and growing innovative and sustainable businesses, benefitting local employment.